6 Unique Merchandise Ideas
by India McCarty –
Music merchandise is a great way to make money as a musician and express your personality as an artist, so it makes sense to have some creative band merch ideas that will make you stand out!
Of course, there are those standard band merch items every musician should sell, like t-shirts and CDs, but more than ever, musicians are branching out and releasing more creative merch items.
Check out some of these ideas!
If your show is during the nighttime and you have some lighter-in-the-air type songs, this is the perfect merch item to stock for your fans! If you have a unique logo, this is an item that can stimulate conversation; people share lighters all the time. Now they can share your music, too!
Pins have always been a popular merch item, but these days enamel pins are all the rage! People love collecting and displaying them on jackets or tote bags. It seems like an obvious idea, but very few up and coming artists offer enamel pins. They’re not too difficult to manufacture, either! You can create your own design using Photoshop and when you order in bulk, you can keep the cost of each individual pin to just a few bucks.
Another unique band merch idea is glow-in-the-dark merch. Pretty much anything you can make can also be made glow in the dark; think t-shirts, key chains or pins. As an added bonus, glow-in-the-dark merch can really make your merch booth stand out in dark venues!
Do you post your music to SoundCloud? Check out SoundWaveMug.com (shown) for cool mugs that you can order with your SoundCloud tracks’ waveform printed on them. Your audio geek fans will love them!
Like the lighter idea, a matchbook is a great way to start a conversation! It’s a unique idea that makes you stand out; matchbooks aren’t as prevalent as they used to be. A cool logo on a matchbook might catch the eye of a potential fan and help cultivate a distinctive, hip image for you as an artist.
Just like vinyl made a comeback, music lovers are getting nostalgic for cassette tapes! Cheaper to produce than vinyl or CDs, they’re an easy way to make additional income when you release new music and you can bundle them with a download.
Something else to keep in mind is what would your fans want. Iron Maiden brewed beer. Alice Cooper sold branded eyeliner. Taylor Swift just released merch items that were featured as props in her latest music video. Think about something that is unique to you, or a track/album of yours. Not just good merch, but good PR, too!
Just remember – your goal with your merchandise is to make your fans happy, earn cash and get people talking about you and your music!
A company we recommend for all of your merch needs is Richards & Southern. Give ’em a call (615.859.4121) and ask for Lisa – Tell her Bandtwango sent you!